So, grow it. Your team has plenty of good ideas. You have a great market presence, and customers know you produce quality products and services.
So, go ahead. Grow.
In truth, it’s not that easy. The core of your business does not allow significant new growth. Your business is designed to improve your current products, not to create new ones.
In his book,
, Clay Christensen argues simple product improvements are incremental and become a slippery slope leading to irrelevance.
Don’t think your company can become irrelevant? The Fortune 500 list from ten years ago has nearly 170 companies on it that today do not even exist.
Irrelevancy happens.
The age of incrementalism is over. Get used to it.
The only want to ensure you will survive is to create significant new products and services.
At Launch Capacity, we recognize that organizations face real barriers when attempting to do things beyond their "core". Our experience innovating in Fortune 500 companies gives us unique understanding of the barriers organizations face when trying to create new products and services.
We understand the problems and we have real solutions.
Launch Capacity exists to identify the ideas, capital and knowledge organizations need when moving beyond incrementalism toward substantial new growth.
